Revived and relaunched
Hannah Burgess PR (HBPR) was recruited by GTO Engineering, the world’s leading classic Ferrari specialist, to assist in relaunching its Revival series. Although established as the specialist for classic Ferraris, GTO Engineering required a helping hand to reach new customers who were perhaps unaware of the company’s latest developments in recent years.
Brief & idea
Following a formal press launch and the organisation of new media including photography and video, HBPR successfully relaunched GTO Engineering’s Revival series, as well as opening the doors to its workshop, restoration work and crucial parts department. Many influential automotive, lifestyle and specialist media outlets and influencers flocked to GTO House to test drive models from the Revival series and visit GTO House. Alongside the media drives, HBPR curated an events plan for GTO Engineering where the company would showcase its models at classic motor shows, the company’s social media channels also had a redesign and now has a larger presence, which boasts over 50,000 followers on Instagram.
Result
All this work over a six-month period resulted in an increase in sales across all models from its Revival series, in particular the 250 SWB Revival and then recently-launched California Spyder Revival.
More projects
Renault Group – in-house PR support
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Aura Concept – British all-electric concept car goes global
Nichols Cars – Launching a legend from past: The rebirth of the McLaren Can-Am M1A
Sibros – Powering the mobility sector from Silicon Valley to the UK and beyond
