Naming the future
Following the successful relaunch of its Revival series, GTO Engineering turned to Hannah Burgess PR (HBPR) once more to help launch the company’s latest venture; Squalo, its very own built from the ground up, Sixties-inspired collector car.
What We Did
Since the announcement of Squalo (which HBPR assisted in naming), there has been regular monthly updates on developments of the project, to customers and press, which is due to be completed at the end of 2023. GTO Engineering also commissioned a series of books showcasing the evolution of Squalo. The design, writing and printing management of the first book was completed by HBPR and first seen at Goodwood Revival.
All this work over a six-month period resulted in an increase in sales across all models from its Revival series, in particular the 250 SWB Revival and then recently-launched California Spyder Revival.