Launching a brand from a blank sheet of paper
Hannah Burgess PR was approached by Karai, part of Drivekey Corporation, to devise and facilitate the entire messaging, strategy and launch of the Karai brand and its accompanying carbon offsetting app.
- Strategy integration
- Event management
What We Did
Alongside creating the press release and sell-in for the brand and managing social media set-up, HBPR organised and coordinated a photo and video shoot at UTAC, previously Millbrook Proving Ground, and brought in recognised industry talent Vicky Parrott to cover driving and presenting requirements.
HBPR’s also been responsible for editing corporate decks as well as managing social media influencer relations.