Worldwide reach for British racing manufacturer
Hannah Burgess PR (HBPR) helped devise a motorsports communications strategy to help drive sales and brand awareness for Radical Sportscars, its UK and worldwide racing series and global dealers.
Client:
Radical Sportscars
Services:
- Communications Strategy
- PR
- Event Management
Website:
What We Did
HBPR targetted global lifestyle, consumer automotive and motorsport media with press release announcements on the developments of the brand and its rich history. HBPR also invited a number of key motorsport journalists to test drive and even race across a range of models by Radical Sportscars at some of Britain’s legendary tracks, including Donington Park Circuit and Silverstone Circuit.
More projects
Renault Group – in-house PR support
B–ON – delivering UK-wide and global PR to fleet and consumer press
Aura Concept – British all-electric concept car goes global
Nichols Cars – Launching a legend from past: The rebirth of the McLaren Can-Am M1A
Sibros – Powering the mobility sector from Silicon Valley to the UK and beyond
