Global expansion for Denmark’s only hypercar manufacturer
The Danish hypercar manufacturer, Zenvo Automotive was looking to relaunch the brand, Hannah Burgess PR (HBPR) created a strategic communications plan that would assist in growing the brand globally.
Client:
Zenvo Automotive
Services:
- Strategy integration
- Event management
- PR
Website:
What We Did
To showcase the company’s latest model; the TSR-S, media drives with some of the world’s top automotive and lifestyle outlets were organised through HBPR, as well as carefully selected global events including, Goodwood Festival of Speed, IAA Mobility and Salon Privé.
Result
The brand has seen an increase in both coverage and brand recognition across the world and continues to expand its position in the global market, with dealer partnerships in Germany and the United Kingdom.
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