How long does a PR launch really take to plan?
Planning a successful PR launch, whether it's for a new car model or a groundbreaking release under embargo, is no small feat. As a small automotive PR agency, we understand the importance of meticulous planning ...
UK General Election 2024: a look into the future of the automotive industry
Nationwide, the UK General Election is creating waves, with industries waiting with bated breath and anticipation for both the political and governmental outcomes. This election, deemed one of the most significant of this century, has ...
SMMT International Automotive Summit 2024: a unified call for government and industry collaboration to deliver net zero goals
As one of the UK’s largest and most influential trade associations, the Society of Motor Manufacturers and Traders (SMMT) plays a pivotal role in supporting and promoting the interests of the UK automotive industry both ...
What does it take to craft a great British brand?
Make British brands great again? They already are, and taking over international shores, if this week's event is anything to go by…
HBPR headed down to Cheltenham to the launch of Morgan Motor Company’s (Morgan) collaboration ...
The road to net zero at the Road Transport Expo
From commercial vehicles and cranes to custom indicator lights and insurance, the Road Transport Expo (RTX) in Stoneleigh showcased it all. Aptly tagged as ‘the one-stop industry event that’s all about the truck and everything ...
Our favourite apps to better manage automotive PR projects
In the fast-paced world of automotive public relations (PR), staying organised and on top of your projects is essential. With multiple campaigns, events, and communication channels to manage, it's easy to get overwhelmed. Fortunately, technology ...
Launching a new car in 2024? HBPR’s favourite UK reveal and drive locations as chosen by our team
The choice of launch locations plays a vital role in the success and efficiency of automotive operations. Whether it’s the production, testing, or marketing of cars, the selection of launch sites can significantly impact all ...
Joining the champions leading the way to celebrate diversity in motorsports for a day with Girls on Track UK
We recently joined the Girls on Track UK team for the Community Christmas Celebration at the Royal Automobile Club (RAC) in Central London. Marking a significant step forward in fostering and celebrating diversity within the ...