Flying the chequered flag for F1 and its PR success
As the highest class of international racing, since 1950, Formula 1 has pioneered the motoring industry, paving the way for technological innovation, commercial successes, and political change. Since the company’s acquisition in 2017 by American ...
Navigating crisis communications: a PR professional’s guide
As we navigate the world around us, the reality is that we can face a crisis at any moment, in any place, of any size. As PR professionals, we are tasked with appropriately handling any ...
Bringing classic cars back to life through the art of restoration
Few things evoke nostalgia and admiration quite like classic cars. These timeless beauties, with their elegant designs and historic significance, hold a special place in the hearts of enthusiasts around the world. Yet, as time ...
Exploring the history of automotive powertrains: from horsepower to battery power
The journey from the thundering hooves of horsepower to the silent hum of battery power is a fascinating tale of innovation, perseverance and environmental consciousness. The history of automotive engines is a chronicle of human ...
UK General Election 2024: a look into the future of the automotive industry
Nationwide, the UK General Election is creating waves, with industries waiting with bated breath and anticipation for both the political and governmental outcomes. This election, deemed one of the most significant of this century, has ...
The changing landscape of car sales from showrooms to online
In the not-so-distant past, the process of buying a car involved a trip to the local dealership, where rows of gleaming vehicles awaited inspection. The showroom was the hub of activity, bustling with salespeople armed ...
Joining the champions leading the way to celebrate diversity in motorsports for a day with Girls on Track UK
We recently joined the Girls on Track UK team for the Community Christmas Celebration at the Royal Automobile Club (RAC) in Central London. Marking a significant step forward in fostering and celebrating diversity within the ...
You’re not delighted, proud or ecstatic, really… So why say it in press release quotes?
Let’s be real for a second. Press releases are a must in everyday public relations activities. They serve meaningful purpose for relaying news, whether that be a new product, activation, promotion, merger or acquisition or ...
Standing the test of time. From clocks to cars, why the automotive and watchmaking industries are a match made in heaven
There is, and always has been, a fascinating interplay between cars and watches, especially as these mechanical works of art exemplify the marriage of engineering, craftsmanship, and legacy. In this blog we’ll journey through the ...