In addition to supporting with copywriting and selling in press releases, HBPR has been involved in refining the brand’s identity, including the naming of the latest car’s signature colour. This has helped align Radical’s image with its state-of-the-art racing technology and performance-driven ethos. HBPR’s strategic input ensures that every aspect of the brand resonates with its global audience.

HBPR continues to support Radical Motorsport on an ad-hoc basis, maintaining its presence in key media outlets while helping the brand evolve and stay relevant in the competitive motorsport landscape. From branding input to media amplification, HBPR’s partnership with Radical is designed to keep the brand in pole position.