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British all-electric concept car goes global

Hannah Burgess PR (HBPR) was approached by a consortium of British companies that created the all-electric concept car; Aura, to help launch the project created by leading powertrain, human machine interface (HMI), design and composite specialists during the Covid-19 pandemic.


Aura Concept


  • Communications
  • Media
  • PR


What We Did

Aura Concept was unveiled to the public at CENEX-LCV, where HBPR managed all communications for the launch, both in the UK and worldwide. Coverage for the project reached all four corners of the globe in business, technology, engineering and automotive sectors of the media and drove significant awareness to the specialists behind Aura Concept, too.