Consistent communications to grow MOKE International’s media presence
MOKE International partnered with Hannah Burgess PR (HBPR) to organise a series of exclusive media press drives at Beaverbrook Hotel and Spa, where MOKE International has an established partnership. Over the course of a week, HBPR coordinated press drives for lifestyle and automotive journalists, providing a seamless and stylish experience that highlighted the charm and appeal of MOKE International’s iconic vehicles, now with an electric twist.
Client:
MOKE International
Services:
- PR
- Media relations
- Sell in
- Photography
Website:
What We Did
HBPR assisted the internal team with logistics, including arranging overnight stays, coordinating interviews with key MOKE International team members, and preparing professional photographs. HBPR also planned the drive routes, timings for each journalist, and detailed checklists for both the cars and the hotel to ensure smooth execution and maximum media impact.
The result was extensive media coverage and heightened visibility for MOKE International in both lifestyle and automotive circles. HBPR continues to support MOKE International as its media press office, driving ongoing media engagement and brand growth.