Supporting B–ON’s Pelkan during the UK EV Rally

In July, B–ON’s flagship eLCV, the Pelkan, driven by eco-advocate Lorna McAtear, embarked on a 1400-mile journey across mainland UK as part of the EV Rally 2024. Hannah Burgess PR (HBPR) played a crucial role in amplifying B–ON’s participation through strategic PR, on-ground support, and dynamic content creation. HBPR crafted compelling narratives and secured prime media coverage, emphasising the Pelkan’s advanced technology and sustainability benefits. This support was instrumental in raising awareness of both the Pelkan and its innovative offering, as well as of B–ON’s holistic electric fleet management solutions as a whole.

Client:

B–ON

Services:

PR
Media relations
Videography
Photography
Stakeholder management

Website:

b-on.com

What We Did

On the ground, HBPR provided full support throughout the duration of the rally, providing comprehensive logistic support, ensuring seamless transitions and minimal downtime. HBPR’s content creation team captured high-quality visuals and live updates, which were shared across social media to boost engagement. As a result, B–ON enjoyed increased media coverage, enhanced public engagement and an uptick in sales enquiries, firmly establishing the Pelkan, and B–ON, as a leader in sustainable transportation.