SMMT International Automotive Summit 2024: a unified call for government and industry collaboration to deliver net zero goals
As one of the UK’s largest and most influential trade associations, the Society of Motor Manufacturers and Traders (SMMT) plays a pivotal role in supporting and promoting the interests of the UK automotive industry both ...
What does it take to craft a great British brand?
Make British brands great again? They already are, and taking over international shores, if this week's event is anything to go by…
HBPR headed down to Cheltenham to the launch of Morgan Motor Company’s (Morgan) collaboration ...
The road to net zero at the Road Transport Expo
From commercial vehicles and cranes to custom indicator lights and insurance, the Road Transport Expo (RTX) in Stoneleigh showcased it all. Aptly tagged as ‘the one-stop industry event that’s all about the truck and everything ...
The changing landscape of car sales from showrooms to online
In the not-so-distant past, the process of buying a car involved a trip to the local dealership, where rows of gleaming vehicles awaited inspection. The showroom was the hub of activity, bustling with salespeople armed ...
The big benefits of working with a small PR agency
In the intricate landscape of public relations (PR), the choice of a PR agency can significantly impact a brand's trajectory. Amidst the towering structures of larger organisations, a unique contender emerges – the small, specialised ...
How to leverage a global media database and manage PR contact lists
In the fast-paced world of automotive PR, where the challenge lies not just in crafting compelling narratives but in ensuring they reach the right eyes (and ears), staying ahead of the curve is not just ...
Electrifying communications – a powerful 12 months at HBPR
As the automotive landscape evolves, electric vehicles (EV) have transitioned from a futuristic concept to a present-day reality. No longer confined to the realm of early adopters and tech enthusiasts, EVs are capturing the attention ...
Crafting exclusivity: the art of PR in the luxury automotive world
In the world of luxury cars, the pursuit of excellence extends far beyond the engine bay, and crafting the narrative behind these high-end machines is an art form in itself. As a boutique automotive public ...
Pressing matters: what’s the ideal length of a press release?
In today’s fast-paced media and digital communication, the press release remains a timeless and powerful tool for sharing your message to the world. It’s still an essential component in any press office, allowing you to ...
Thinking of adding a blog to your website? HBPR’s top tips for starting out
In the fast-paced world of the automotive industry, where technology and trends are constantly evolving, having a dynamic online presence is not just an option – it's a necessity. One powerful tool that often gets ...