Our favourite apps to better manage automotive PR projects
In the fast-paced world of automotive public relations (PR), staying organised and on top of your projects is essential. With multiple campaigns, events, and communication channels to manage, it's easy to get overwhelmed. Fortunately, technology ...
How PR drives automotive brands forward
In today's evolving automotive industry, public relations (PR) doesn't just create buzz – it's the driving force behind shaping how automotive brands are perceived. PR goes beyond mere publicity; it unlocks genuine connections with consumers, ...
When’s the ideal time to send out a press release? A quick update on embargos
Behind the scenes of the automotive PR industry, the process of putting a news embargo in place is so important for the success and trajectory of the story. Before the ‘main event’ of any news, ...
Automotive anniversaries we’re looking forward to celebrating in 2024
2024 is finally upon us and the start of a new year marks the beginning of another round of automotive marque anniversaries and celebrations. 2023 saw several anniversaries and celebrations, and perhaps the most celebrated ...
Dos and don’ts of pitching your news, as written by an automotive journalist
The relationship between journalists and public relations (PR) professionals is a symbiotic yet nuanced one, not unlike Marvel’s Venom and Eddie Brock. When they collaborate effectively, the outcomes can be mutually beneficial, each party advancing ...
Launching a new car in 2024? HBPR’s favourite UK reveal and drive locations as chosen by our team
The choice of launch locations plays a vital role in the success and efficiency of automotive operations. Whether it’s the production, testing, or marketing of cars, the selection of launch sites can significantly impact all ...
Joining the champions leading the way to celebrate diversity in motorsports for a day with Girls on Track UK
We recently joined the Girls on Track UK team for the Community Christmas Celebration at the Royal Automobile Club (RAC) in Central London. Marking a significant step forward in fostering and celebrating diversity within the ...
‘Tis the season to re-watch amazing Christmas car ads
As the holiday season approaches, we are reminded not only of the joy of giving and spending time with loved ones but also of the clever and heart-warming campaigns that have captured the magic of ...
You’re not delighted, proud or ecstatic, really… So why say it in press release quotes?
Let’s be real for a second. Press releases are a must in everyday public relations activities. They serve meaningful purpose for relaying news, whether that be a new product, activation, promotion, merger or acquisition or ...
Cars on the silver screen: from blockbuster to brand builder
Product placement in films has become an art form in its own right, and one of the most prominent and enduring examples of this practice can be found in the world of automotive. Over the ...