How long does a PR launch really take to plan?
Planning a successful PR launch, whether it's for a new car model or a groundbreaking release under embargo, is no small feat. ...
UK General Election 2024: a look into the future of the automotive industry
Nationwide, the UK General Election is creating waves, with industries waiting with bated breath and anticipation for both the political and governmental ...
SMMT International Automotive Summit 2024: a unified call for government and industry collaboration to deliver net zero goals
As one of the UK’s largest and most influential trade associations, the Society of Motor Manufacturers and Traders (SMMT) plays a pivotal ...
What does it take to craft a great British brand?
Make British brands great again? They already are, and taking over international shores, if this week's event is anything to go by…
HBPR ...
The road to net zero at the Road Transport Expo
From commercial vehicles and cranes to custom indicator lights and insurance, the Road Transport Expo (RTX) in Stoneleigh showcased it all. Aptly ...
Our favourite apps to better manage automotive PR projects
In the fast-paced world of automotive public relations (PR), staying organised and on top of your projects is essential. With multiple campaigns, ...