Showcasing engineering excellence at its finest – from conception to brand awareness
Established in 2022 to lead the industry in the design and creation of ultra-exclusive, highly aspirational luxury products in automotive and beyond, Caton enlisted Hannah Burgess PR (HBPR) to consult with all aspects of brand strategy and prepare for the launch of its first offering – Healey by Caton. Based in Coventry, UK, Caton has become aligned to parent company Envisage Group’s pursuit of engineering excellence and has the full resources of the Group at its disposal. Established in 2009 with the vision to be the world’s most successful, bespoke engineering company, Envisage Group is a leading supplier of concept design, realisation, and engineering services to the automotive and wider mobility markets.
- Strategy integration
- Event management
What We Did
From launching the car at the Salon Privé London 2022 event in spectacular style and supervising its subsequent event appearances, HBPR has successfully steered the Healey by Caton through its initial UK launch stages while carefully preparing for its introduction to the European market and collectors.
Alongside writing press releases and advising on all aspects of copywriting, HBPR also organises press drives, and photo shoots, and executes Caton’s social media platforms and wider brand and events strategy.