Driving innovation with BEDEO and the iconic Land Rover Defender
Partnering with BEDEO, Hannah Burgess PR (HBPR) executed a targeted campaign to unveil an innovative electrified Land Rover Defender. Powered by state-of-the-art in-wheel motor technology from Protean Electric and turn-key electrification systems from BEDEO, it sparked excitement worldwide. Following the launch of a strategic press release, exclusive media drives were organised at BEDEO HQ, resulting in extensive coverage and engagement globally.
What We Did
BEDEO’s retrofitted, electrified Land Rover Defender attracted significant attention, with coverage extending across multiple premium global media outlets. This joint effort led to heightened awareness and interest in BEDEO’s innovative and pioneering approach to electric mobility, and underscored the impact of strategic coordination in driving global awareness, as well as highlighting that BEDEO’s advanced solutions not only cater to the fleet and commercial markets, but also hold relevance across the broader automotive industry.
More projects
Driving the new flagship KSR Range Rover Classic into the spotlight
Amplifying Radical Motorsport’s global presence through strategic PR and branding
Strengthening a long-standing British brand with targeted email campaigns and customer engagement
Consistent communications to grow MOKE International’s media presence
Supporting B–ON’s Pelkan during the UK EV Rally
