A new era for B–ON and the road to sustainable fleet transportation

B–ON has been a valued client of Hannah Burgess PR (HBPR) for many years. Throughout this time, HBPR has managed B–ON’s UK press office, running side-by-side with its American counterpart, and ensured visibility for the company in the UK and Europe. Now looking towards its next chapter, B–ON has entered into a new strategic venture with leading globalised Chinese automobile brand Chery Group, underscoring its commitment to sustainable transportation and marking an evolution in its mission to provide clean mobility solutions.

Client:

B–ON

Services:

PR
Media relations
Selling in
Photography

Website:

b-on.com

What We Did

The first phase of B–ON and Chery Group’s collaborative venture has been the release of a new electric Light Commercial Vehicle (eLCV), the Pelkan. HBPR played a significant role in launching the all-electric van, including orchestrating exclusive press drives, press pack contents and press photography in Spain, which allowed key media to experience the vehicle first-hand with high quality materials. This event generated positive coverage and product reviews in leading automotive publications, amplifying B–ON’s innovative approach to sustainable solutions.

In addition, HBPR managed B–ON’s impactful presence at the Commercial Vehicle Show (CV Show), ensuring its booth was a focal point of industry attention. HBPR’s efforts facilitated valuable media interactions and networking opportunities, solidifying B–ON’s reputation as a pioneer in electric commercial vehicles. This successful campaign not only increased awareness of the Pelkan eLCV, but also highlighted the significance of B–ON’s collaboration with Chery Group, positioning the two companies at the forefront of the electric vehicle revolution.