PR that gives you Wings…
In collaboration with Car & Classic, Hannah Burgess PR (HBPR) strategically delivered impactful and widespread coverage for the recent launch of the 1973 Wings Tour Bus on Car & Classic’s online auction platform. From crafting a compelling press release to precise timing in sharing the news, every step was meticulously planned.
What We Did
Together, HBPR and Car & Classic identified the ideal moment to unveil the launch, leveraging HBPR’s extensive media connections and engaging trusted media partners under embargo to ensure a coordinated reveal.
The outcome? Car & Classic sold the tour bus with over 200 bids and HBPR secured over 150 features from various media outlets, ranging from nationally recognised publications to niche specialist platforms, and everything in between. Each piece resonated deeply with Car & Classic’s audience showcasing the effectiveness of coordinated cooperation in achieving communication objectives.
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