The PR launch encompassed several key components, including the creation of compelling press packs tailored to each vehicle, organisation of media drives to showcase the cars’ performance and craftsmanship, development of impactful press releases, production of a new brochure highlighting key features and specifications, and refinement of website copy to effectively convey the brand’s ethos and offerings. This comprehensive approach was particularly crucial as Frontline introduced a new look and revamped branding to correspond with the launch of the new cars.

The culmination of these efforts was the launch of the cars at the sold-out Bicester Scramble event in October 2023. Garnering significant attention and acclaim within the industry, the work completed by HBPR effectively communicated Frontline’s brand story and product excellence. As a result, the Frontline team noted an increase in interest and engagement among the target audiences, showcasing the success of the collaboration between HBPR and Frontline in executing a successful launch strategy, paving the way for an ongoing PR relationship.