A strategic approach to revitalising an iconic British brand
London-based design house Makkina approached Hannah Burgess PR (HBPR) to spearhead the launch of the Triumph TR25 concept car. HBPR’s strategic approach began with crafting a compelling press pack, before orchestrating both the digital reveal and physical unveiling of the car in London and their subsequent releases. Managing NDAs, curating an exclusive invite list and ensuring a seamless experience for attendees and media representatives resulted in extensive media coverage, driving visibility and excitement around the Triumph TR25.
What We Did
By leveraging PR campaigns and targeted outreach, HBPR successfully emphasised the significance of this car for the Triumph brand and Makkina, through to the car’s placement at its new home at the British Motor Museum. With strategic planning and meticulous execution, HBPR played a pivotal role in this temporary yet significant revitalisation of the Triumph brand.
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