Highlighting a systemic issue through compelling storytelling
Collaborating closely with Caura, Hannah Burgess PR (HBPR) orchestrated a strategic press release campaign that propelled Caura’s groundbreaking research on gender pricing disparities in automotive services into the spotlight. Leveraging HBPR’s expertise in media relations, it successfully secured widespread coverage across prominent outlets such as Sky News, Apple News, Daily Mail, and national newspapers.
What We Did
By strategically crafting and disseminating a compelling press release, HBPR ensured that Caura’s research received the attention it deserved, driving impactful conversations about gender equality in the automotive sector. Through targeted outreach and effective storytelling, HBPR positioned Caura as a thought leader and advocate for fairness and transparency in the industry, concurrently reinforcing HBPR’s commitment to driving positive change through strategic communications.
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